Over the course of two years, I had the privilege of embedding with the team at Medicine Tree Ranch, an operation rooted in integrity, grit, and tradition. The goal: to build a visual identity as honest and rugged as the work itself, and to create a story-driven foundation strong enough to carry their brand into the homes of future beef buyers.

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Each content blitz trip was immersive, days spent riding with Colton, Jeff, and Dean through blistering summer dust and into the deep freeze of Montana winters. One of the most sobering shoots took place during the 2023 calving season, where subzero temperatures claimed five newborn calves. Everyone, human and animal, was pushed to the edge. That’s what I aimed to capture: not just the beauty of the land, but the cost of life.

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I handled every step of the visual process: photography, video production, FPV drone work, interviews, sound design, color grading, and brand consulting. I also ran their social channels, helping establish an authentic voice online so that by the time they were ready to sell beef, people weren’t just interested, they were invested.

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This wasn’t just content. It was proof of life.