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Achieve the Impossible

This was a project I did for Solgen Power in early 2023. With a tight deadline and an ambitious goal for the amount of content needed, I felt like it couldn't be done.

Read more to see how I can do the same for your company.

Behind the Scenes: Crafting a Stellar Video Project for a SWAG Drop Announcement

Embarking on a video project to herald the merger of two dynamic companies is no small feat. It's a blend of creativity, logistics, and sheer determination to capture the essence of the occasion. Here's a deep dive into the making of a captivating video that not only announced a new SWAG drop but also symbolized the fusion of two entities.

Conceptualizing the Vision

From the outset, the vision was clear: harness the concept of space to signify the vast potential of the merger. The first step was securing a space suit to serve as the centerpiece of our visual narrative. With that pivotal element in place, the stage was set for our journey to the otherworldly landscape of the Bonneville salt flats.

Preparation and Planning

Behind every successful shoot lies meticulous planning. Storyboards were meticulously crafted, shot lists were refined, and schedules were honed to ensure smooth execution. Every detail was scrutinized to guarantee that the final product would resonate with the intended audience.

The Grit of Production

The actual shoot spanned two arduous days on the rugged terrain of the salt flats. As the Director of Photography and Director, I spearheaded the endeavor alongside a dedicated crew comprising Caroline Hofeling (Producer/Assistant Director), Greg Ramos (Drone Operator/Grip/Gaffer), Erik Gomez (Grip/Gaffer/Behind-the-Scenes), and our intrepid Astronaut.

Nightfall marked the commencement of our odyssey, with cameras rolling as the sun dipped below the horizon. Despite the bone-chilling temperatures and relentless winds, our resolve remained unyielding. We persevered through frozen equipment, drone mishaps, and logistical challenges, undeterred in our mission to capture cinematic magic.

Adaptability Amidst Adversity

Flexibility emerged as our greatest asset in the face of adversity. With conditions evolving rapidly, we adeptly recalibrated our approach, improvising shots and reimagining sequences on the fly. It's a testament to our collective resilience and unwavering commitment to excellence that we not only endured but thrived amidst the chaos.

Beyond Boundaries: Adding Dimension with 3D Renders

In addition to the video, our creative endeavors extended into the realm of 3D rendering. These intricately crafted visuals injected an extra layer of excitement into the SWAG drop, leaving employees awe-struck by the fusion of innovation and imagination.


In retrospect, this project epitomizes the power of collaboration, determination, and ingenuity. From inception to execution, every facet of the journey was marked by relentless pursuit of perfection. As we unveil the fruits of our labor, we do so with pride, knowing that we've not only captured a moment in time but crafted a legacy that will endure for generations to come.

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