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Mob Boss

This was a project I did for Solgen Power. With football season coming up, I was responsible for leading my crew of 8 through pre-production, shooting, and post-production for this TV commercial.

Read more to see how I can do the same for your company.

Behind the Scenes: Crafting a Captivating TV Commercial from Concept to Screen

Prepare to embark on a journey into the heart of commercial production as we unveil the meticulous process behind the creation of a compelling TV advertisement. Join us as we delve into the intricacies of ideation, preparation, and execution, culminating in a visual spectacle that captivates hearts and minds alike.

From Concept to Creation: A Symphony of Creativity

In the fertile soil of imagination, the seeds of our TV commercial took root. With ample time for preparation, I assumed the mantle of creative architect, weaving together disparate threads of inspiration to form a cohesive vision. From the initial spark of an idea to the meticulous crafting of a script, every step was infused with a fervent desire to captivate and inspire.

Preparation: The Key to Success

As the countdown to production day commenced, meticulous preparation became our guiding principle. With roles and responsibilities clearly delineated, our team coalesced around a shared vision of excellence. From sourcing props and scouting locations to assembling a talented cast, no detail was overlooked in our quest for perfection.

Lights, Camera, Action: Bringing the Vision to Life

As the cameras rolled and the stage was set, our ensemble cast sprang into action under the direction of Levi Ringo, with Bri Plewman providing invaluable support as producer. With myself at the helm as DP/AD, supported by Greg Ramos and Erik Gomez as Grip/Gaff, and Trea Litke handling PA/BTS duties, the scene was set for magic to unfold. Against the backdrop of an 8-hour filming block, our actors breathed life into the narrative, infusing each frame with energy and authenticity.

Post-Production: A Symphony of Sound and Vision

With filming complete, the baton passed into my hands once more as I undertook the arduous task of editing and sound design. Every frame was meticulously scrutinized, and every sound was meticulously crafted to evoke the desired emotional response. While my journey with color grading had yet to transition to Davinci Resolve, the final product shimmered with a vibrancy and clarity that spoke to the dedication of our team.

Conclusion: A Triumph of Collaboration and Creativity

As we reflect on the journey from concept to screen, we are reminded of the transformative power of collaboration and creativity. From the first flicker of an idea to the dazzling brilliance of the finished product, every step was a testament to the unwavering dedication and passion of our team. As the commercial takes its rightful place in the annals of advertising history, we stand united in our pride and gratitude for the opportunity to bring our vision to life.

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