Tesla Token
Tesla Token was a project I did for Solgen Power to announce a new ongoing sales incentive they offered their salesmen. With a single day to get the footage I needed, planning and organization were a top priority.
Read more to see how I can do the same for your company.
Tesla Token: A High-Octane Sales Incentive Video for Solgen Power
Creating the Tesla Token video was a thrilling and challenging experience, marking a significant milestone in my videography career. Tasked with announcing a new sales incentive for Solgen Power's sales team, I knew we needed to deliver a video that was nothing short of spectacular. The Bonneville Salt Flats in Utah seemed like the perfect location for this high-energy project.
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Planning and Preparation: Setting the Stage
With only three weeks until the deadline, meticulous planning was crucial. Here’s how the preparation unfolded:
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Concept Development: The idea was to create a visually stunning video that would energize the sales team. The expansive and dramatic landscape of the Bonneville Salt Flats provided the ideal backdrop for this dynamic shoot.
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Scheduling: Given the tight timeline, we planned a three-day trip: travel to Utah, film the next day, and return to Washington on the third day.
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Resource Gathering: I reached out to friends, family, and coworkers in Utah to find three Teslas for the shoot. Their willingness to participate was instrumental in bringing this vision to life.
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Shot List and Storyboarding: Developing a detailed shot list and storyboard ensured we captured all the necessary footage efficiently. A significant portion of the shots were planned using an FPV drone, adding a unique perspective to the video.
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Mastering the FPV Drone: Practice and Precision
In the months leading up to the shoot, I dedicated countless hours to mastering a new FPV (First-Person View) drone:
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Training: I logged over 250 hours in a simulator, honing my skills and preparing for real-world application. Despite limited real-life flying experience, I trusted in my extensive training.
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Nervous Anticipation: The stakes were high, and every flight filled me with adrenaline. The FPV drone was crucial for capturing dynamic shots of the Teslas, and I knew failure was not an option.
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The Shoot: Capturing the Magic
The day of the shoot was intense and exhilarating:
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Early Start: We began our day at 5 am, reaching the salt flats by 8 am. The location was breathtaking, setting the stage for a visually compelling video.
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All-Day Filming: We filmed continuously until the sun set and the cars batteries were drained. The wet salt from winter posed challenges, including nearly ruining one of our Canon cameras, but we adapted and pressed on.
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FPV Drone Success: Despite the nerves, the FPV drone shots were a highlight. The drone effortlessly kept pace with the Teslas as they drifted at speeds over 100 mph, capturing stunning footage that added a new dimension to the video.
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Post-Production: Bringing It All Together
The post-production phase was just as critical as the shoot:
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Editing: Piecing together the footage to create a cohesive and exciting narrative was a meticulous process. Every shot needed to complement the next, maintaining the video’s high-energy vibe.
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Sound Design: Adding sound effects and music elevated the video, making it more engaging and impactful.
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Color Grading: Applying color correction and grading ensured the final product was visually consistent and polished.
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Outcome: A Thrilling Success
The final video was delivered on time, meeting the tight deadline. The feedback from the sales team was overwhelmingly positive, and the video achieved its goal of motivating and exciting the team about their new incentive.
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Reflection: Learning and Growth
This project was a significant learning experience, reinforcing the importance of preparation, adaptability, and confidence in my skills. The successful execution of the FPV drone shots was particularly gratifying, showcasing the value of thorough training and practice.
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Conclusion: Pushing Boundaries
The Tesla Token video was more than just a project; it was an opportunity to push my boundaries and expand my capabilities as a videographer. It stands as a testament to what can be achieved with dedication, creativity, and a willingness to take risks.
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