Mr. Utility
This was my first commercial project. It was a big learning curve and showed me what I was capable of and how I could bring high-end video to small businesses in a practical way.
Read more to see how I can do the same for your company.
Rising to the Challenge: Crafting a Super Bowl Commercial for Solgen Power
Embark on a journey into the high-stakes world of commercial production as we delve into the creation of a 30-second Super Bowl spot for Solgen. With a tight deadline and a myriad of tasks, this project was a pivotal moment in my career, marking my transition from smaller productions to the thrilling realm of big-budget commercials.
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Embracing the Challenge: From Concept to Execution
About a year into my career at Solgen, the opportunity to produce a Super Bowl commercial arose—a chance to elevate our marketing efforts beyond social media videos and billboards. With only four weeks until the deadline, the pressure was on. Despite never having taken on a project of this magnitude, I was determined to rise to the challenge.
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Detailed Planning: The Foundation of Success
The path to success began with meticulous planning. With a clear vision in mind, I embarked on the journey of location scouting, prop acquisition, and casting. Hours were spent ordering props for SWAT uniforms, sourcing a door for dramatic effect, and securing a suitable house for filming. Each detail, from scriptwriting to scheduling, was carefully orchestrated to ensure a seamless shoot.
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Collaborative Effort: Assembling the Dream Team
A project of this scale required a collaborative effort. Reaching out to a talent agency, I reviewed audition tapes to find the perfect actor for the role. Meanwhile, the crew was assembled, each member bringing their expertise to the table. Together, we crafted a detailed shot list and planned the schedule down to the minute, ensuring every moment on set was maximized.
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Execution: Bringing the Vision to Life
The day of the shoot arrived with a sense of anticipation and preparedness. Setting up equipment and lights began at 7 AM, transforming the location into a cinematic stage. By 9 AM, the actors were in costume, ready to bring the story to life. Throughout the day, from action-packed scenes to intricate details, the shoot progressed smoothly, wrapping up by 4 PM.
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Learning and Growth: A Transformative Experience
This project was a transformative experience, pushing me to new heights in my career. The challenges faced and overcome instilled a deep appreciation for larger productions and the quality they demand. The final product, a polished and impactful commercial, remains a source of pride and a testament to the hard work and dedication of everyone involved.
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Looking Ahead: Continuous Improvement
Reflecting on this milestone, it's evident how far I've come in the three years since. Each subsequent project has been an opportunity to refine my skills and build on the lessons learned. The Super Bowl commercial for Solgen stands as a pivotal moment in my journey, marking the beginning of a passion for high-quality, large-scale productions.
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Conclusion: A Journey of Determination and Success
From the initial concept to the final cut, the creation of Solgen's Super Bowl commercial was a journey of determination, creativity, and growth. It highlighted the importance of detailed planning, collaborative effort, and the ability to adapt under pressure. As I continue to evolve in my career, this project serves as a reminder of the heights that can be achieved through dedication and hard work.
